This Privacy Policy explains how Airevalleytyres ("we", "us", or "our"), the operator of airevalleytyres.co.uk, collects, uses, stores, and protects information obtained from visitors to our website. Airevalleytyres.co.uk acts as the data controller for all personal data processed through this site. By continuing to use airevalleytyres.co.uk, you acknowledge that you have read and understood this policy. This policy was last updated in 2026 and applies to all users accessing our heart casino review content from Great Britain and beyond.
Information We Collect
Information You Provide
- Contact form submissions: Your name, email address, and any message content you voluntarily send to us.
- Newsletter sign-ups: Email address and, where applicable, your stated preferences for casino content.
- Survey or feedback responses: Any optional information you choose to submit when participating in user surveys hosted on airevalleytyres.co.uk.
- Account registration data: Where applicable, usernames and passwords created to access gated review content.
Information Collected Automatically
- IP address and approximate geographic location derived from your connection when visiting airevalleytyres.co.uk.
- Browser type, device type, and operating system recorded via standard server logs.
- Pages visited, time spent on each page, and referral URLs collected through analytics tools.
- Cookie identifiers and similar tracking technologies as described in the section below.
- Clickstream data relating to which casino review links or affiliate links you interact with on our site.
Cookies We Use
Airevalleytyres.co.uk uses cookies and similar technologies to ensure the site functions correctly, understand how visitors engage with our heart casino reviews, and deliver relevant content. You may manage your cookie preferences through the consent banner displayed on your first visit or via your browser settings.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality such as page navigation, security, and consent preference storage. | Session / up to 12 months |
| Analytics | Collects aggregated data on page views and user behaviour to help us improve review content on airevalleytyres.co.uk (e.g., Google Analytics). | Up to 26 months |
| Affiliate / Marketing | Tracks clicks on casino operator links to attribute referrals and measure campaign performance. | Up to 30 days |
| Preferences | Remembers your display settings, region preferences, and previously viewed casino reviews. | Up to 12 months |
| Third-Party Advertising | Used by partner networks to serve contextually relevant casino promotions where applicable. | Up to 90 days |
How We Use Your Data
- To operate, maintain, and improve airevalleytyres.co.uk and the quality of our heart casino review content.
- To respond to enquiries and support requests submitted through our contact channels.
- To send newsletters or content updates where you have opted in to receive them.
- To analyse site traffic and user behaviour in order to optimise the user experience.
- To track affiliate referral activity for revenue attribution purposes.
- To comply with applicable legal obligations, including gambling advertising regulations in Great Britain.
- To detect, prevent, and address technical issues, fraud, or misuse of the site.
Legal Bases for Processing
We process your personal data in accordance with the UK GDPR and, where applicable, the EU GDPR. Our legal bases include: consent — where you have actively agreed to the use of non-essential cookies or marketing communications; legitimate interests — for analytics, site security, and improving our casino review service, provided those interests are not overridden by your fundamental rights; contractual necessity — where processing is required to fulfil a service you have requested; and legal obligation — where we are required to process data to comply with applicable law.
Third Parties & Affiliate Links
Airevalleytyres.co.uk features reviews of and links to licensed casino operators, including Heart Casino and similar GB-regulated platforms. When you click an affiliate link, you will be redirected to an external operator's website, and a cookie may be set to record that referral. We are not responsible for the privacy practices of third-party operators, and we encourage you to read their individual privacy policies before registering. We also use third-party analytics providers, such as Google Analytics, which may process your data on servers outside the UK subject to appropriate safeguards. We do not sell your personal data to any third party.
Your Privacy Rights
- Right of Access: You may request a copy of the personal data airevalleytyres.co.uk holds about you.
- Right to Rectification: You may ask us to correct inaccurate or incomplete personal data.
- Right to Erasure: You may request deletion of your personal data where there is no compelling reason for us to continue processing it.
- Right to Data Portability: You may request that we provide your data in a structured, machine-readable format.
- Right to Object: You may object to processing carried out on the basis of legitimate interests, including direct marketing.
- Right to Restrict Processing: You may ask us to pause processing of your data in certain circumstances.
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting prior lawful processing.
- To exercise any of these rights, please contact us using the details in the Contact section below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Data Security & Retention
Airevalleytyres.co.uk implements appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include encrypted data transmission (HTTPS), restricted internal access, and regular security reviews. We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to meet legal requirements. Contact form data is typically retained for no longer than 24 months. Analytics data is retained in accordance with the retention periods outlined in the Cookies table above. Once data is no longer required, it is securely deleted or anonymised.
Contact
If you have any questions, concerns, or requests relating to this Privacy Policy or the way airevalleytyres.co.uk handles your personal data, please get in touch with our team. You can reach us by visiting the contact page on airevalleytyres.co.uk and submitting your enquiry through the online form provided.